About.
LET’S BUILD SOMETHING GREAT.
As a designer and developer, I help companies around the world build amazing websites, apps and services that are simple, beautiful and easy to use.
Creative ingenuity and passion for design would describe the love for designing that I have. I take that extra step and give a genuine hospitality, care, and level of attention so that every client or employer knows they are taken care of by me. I believe in order to have a good design in all aspects you should have balance in your life, your family, and your work. I have a strong philosophy about constantly improving and the natural evolution of the working world around us. There is a beauty everywhere you go. You have to take a brief moment and realize that every building, every tree, plant, room, and life was created by a vision from someone else. I’ve learned it is easier to judge someone’s work than it is to create it. With that in mind, I always strive to add improve and leave something better than you found it. You may never know what that small piece of work or mistake can evolve into something inspiring.
Secret Fact: I am a close up Magician as a fun hobby
Work.
RECENT PROJECTS.
Experience.
GREAT DESIGN MATTERS.
Modmerica Group – Moddeals.com & 10DollarMall.com
Sr. Web / Programmer & Email Marketing Manager March 2013 – February 2016
- Lead Web UI/UX designer creating quality experience for multiple companies. Designed UI prototype clickable wireframes for devs and executive with conceptual planning of UX directions. Map out the flow of experience with developers & customer support to ensure the quality of the UI / UX. Constantly debugging, tweaking and adding on to the of the site.
- Implement e-commerce email marketing strategies that increased online sales. Increased customer awareness and re-engaged dormant customers. Segmented customers lists to increase relevancy of email content and frequency to targeted mailings. Designed and launched a series of responsive eCommerce email campaigns: shopping cart abandonment, web abandonment, welcome series, day to day newsletters, password reminders, shipping confirmation, order confirmation.
- Designed and programmed the core visual branding of the multiple eCommerce companies: UI/UX design, online advertisements, printed marketing materials, email marketing campaign and photography layout for product.
- Day to day maintenance including designing strategic visual marketing campaigns, updating SEO, debugging and updating multiple eCommerce websites, testing and scheduling daily newsletters.
- Retrained the photo editing department by implementing new strategies of editing which increased the product output. Worked with the graphic design department by creating checklist, photoshop strategies, and forms to improve accuracy of launching sales on time successfully.
Creative Director September 2010 – June 2012
- Oversaw all operations of visual branding of the company which includes: websites design, online advertisements, flash advertisements, printed ads, trade show booths, software user interface designs, email campaign, and logos.
- Managed designs consistency throughout the scope to ensure accuracy and brand identity while working closely with the CEO
- Overhauled the company’s website and software visually to push a higher conversion rate and better usability.
- Trained and managed teams to use photoshop, jQuery, website structure, brand identity, and website usability.
Art Department Manager December 2005 – June 2007
- Oversaw production for silk screening and graphic design while working closely with the CEO.
- Collaborated extensively with clients and artist to produce designs for various printing projects on a highly sensitive time based setting.
- Trained and managed teams to use Photoshop, Illustrator, and CorelDraw.
Job Skills.
TECHNICAL SKILLS.
Web & Graphic Design Tools:
- Adobe Photoshop
- Adobe Illustrator
- Adobe AfterEffects
- Adobe Flash
- Adobe Dreamweaver
- Adobe InDesign
- Corel Draw
- Wacom Tablet
- Photography
- Illustrations
Languages, Systems, Applications:
- HTML5
- CSS3
- jQuery / Javascript
- Bootstrap
- FTP
- PHP
- XML
Software / Other Tools:
- Microsoft Word
- Word, Excel, Powerpoint
- WordPress and Drupal
- MailChimp / Bronto
- Google Analytics
- Google Drive
- PC / Mac
Online Marketing
- Email Marketing Strategies
- Social Media Strategies
- SEO Best Practices
- SEM
- Site Architecture
- Link Building
CORE SKILLS.
“It is easy to be creative but it is harder to know the philosophy to build the design on. The foundation of my designs is based on the goals or task at hand. I have always kept this in mind. It is easier to judge than it is to create.”
Over a decade of hands-on experience in the design world holding almost every position. Create beautiful rich artwork in print, business cards. magazine ads, and aspects online advertisements. Design UI/UX software wireframes, eCommerce sites, responsive websites, emails, apps, and mobile websites. Lead creative design strategies and implementation in successful visual campaigns. Lead teams in developing entire architectural designs for websites, advertisements strategies, marketing design strategies, and train staff in principles of photo editing and lighting. Photography is a hobby; however, it has turned into a professional hobby shooting products, landscapes, food, and lifestyle. Freelance model on the side.
“Good marketers understand the value of telling a story. It is a harmonic blend of successful failures and learning from those lessons. It is about building an experience online.”
Develop email marketing strategies and implementations for B2C and eCommerce that initiated online sales or email captured, increased customer awareness, and re-engaged dormant customers. Analyze and present email campaigns results to executives with modifications and overall strategy. Segment customer lists to increase relevancy of email content and frequency with targeted emails. Launch successful incentive programs to encourage subscriptions. Create strategic designs based on split A/B testing to increase conversion rates and subscriptions. Analyze and integrate relevant SEO content, SEM, link building and social media.
“It is easy to be creative but it is harder to know the philosophy to build the design on. The foundation of my designs is based on the goals or task at hand. I have always kept this in mind. It is easier to judge than it is to create.”
Over a decade of hands-on experience in the design world holding almost every position. Create beautiful rich artwork in print, business cards. magazine ads, and aspects online advertisements. Design UI/UX software wireframes, eCommerce sites, responsive websites, emails, apps, and mobile websites. Lead creative design strategies and implementation in successful visual campaigns. Lead teams in developing entire architectural designs for websites, advertisements strategies, marketing design strategies, and train staff in principles of photo editing and lighting. Photography is a hobby; however, it has turned into a professional hobby shooting products, landscapes, food, and lifestyle. Freelance model on the side.
“The trick is to know when to give specific detail instructions vs broad creative instructions when working with others.”
An organized, detailed-oriented, and highly conscientious self-motivator able to strategize and prioritize multiple tasks. Able to stay calm and collected under pressure. Highly skilled listener and ability to communicate. Coordinate, monitor, and delegate tasks based on urgency. Oversee training of new employees and development current team members. Manage all requests and assignments through online project management software. Involved in multiple big corporate websites implementing key strategies and objectives. Research the work structure, project schedules, risks and issues to improve operational goals in completing tasks.
Clients.
MAKE A DIFFERENCE.
Moulin St.Georges Mills Sep 2015
Web Design – Programming – UI Design
Smurk Creative. December 2011 – Present
Web Design – Programming – Print Design – UI Design
Brain Learning December 2012 – Present
Logo Design – Web Design – Photography – Programing
Rapid Remodel, Inc. July 2012 – November 2012
Web Design – Photo realistic 3D renderings – Graphic Design – Photography
RealPro Real Estate September 2010 – June 2012
Logo Design – Web Design – Programming – Membership Website Programming – Landing Pages
The Vision Quest March 2010
Logo Design – Web Design – Landing Page – Creating Fonts – Posters – Desktop background
Peaceful Paws Dog Training December 2009
Logo Design – Web Design
San Diego Big Shots Augest 2009
Logo Design – Web Design – Photography
BBQ2U Catering September 2008
Logo Design – Web Design
501st July 2004 – June 2008
Logo Design – Banner Design – T-Shirt Printing – Coin Design – Logo Design
Holistic Healing August 2007
Web Design – Logo Design – T-shirt Design – Consulting
Blue Bru Beer August 2007
Logo Design – Bottle Design